{"product_id":"full-service-digital-marketing-for-cbisecurity-com","title":"Full-Service Digital Marketing for cbisecurity.com","description":"\u003cdiv style=\"font-family: Arial,Helvetica,sans-serif; font-size: 16px; line-height: 1.55; color: #1f2933; max-width: 860px;\"\u003e\n\n\u003cp style=\"margin: 0 0 12px 0;\"\u003eSoda Spoon Marketing proposes to build and host a dedicated marketing landing page for CBI Security and run a steady content and search program behind it for one monthly retainer, so that CBI is the first security company found, and the first one recommended by AI assistants, when businesses in Utah, Idaho and Arizona look for guards, patrols and executive protection.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 12px 0;\"\u003eCBI already has what most competitors lack: three state operations, a Salt Lake City company history that goes back to 1994, what its own site calls the largest patrol division in Utah, and licensed EMTs working as security officers. The website does not yet make those strengths easy to find, easy to trust, or easy to quote.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 12px 0;\"\u003eThe program has four parts, delivered together:\u003c\/p\u003e\n\u003col style=\"margin: 0 0 14px 0; padding-left: 24px;\"\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003e\n\u003cstrong\u003eDedicated landing page and hosting:\u003c\/strong\u003e a new, fast marketing landing page, built to turn searches into calls and assessment requests and hosted by us, while CBI's IT team keeps managing the main site.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003e\n\u003cstrong\u003eSEO, AEO and GEO:\u003c\/strong\u003e search optimization for Google, plus answer-engine and generative-engine optimization so CBI is cited by ChatGPT, Google AI Overviews, Perplexity and Gemini.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003e\n\u003cstrong\u003eWeekly blog posts:\u003c\/strong\u003e one published post every week, written for the buyers CBI wants and reviewed by CBI before it goes live.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003e\n\u003cstrong\u003eWeekly social media posts:\u003c\/strong\u003e one post every week, adapted for Facebook, LinkedIn and Instagram.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp style=\"margin: 0 0 12px 0;\"\u003eEverything is a monthly retainer, with no setup fee and no rebuild charge. A 12-month agreement is $2,995 a month, and month to month is $3,495 a month.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 21px; line-height: 1.3; margin: 34px 0 10px 0; padding-bottom: 6px; border-bottom: 2px solid #d9dde3; color: #111827;\"\u003eWhat we found on cbisecurity.com today\u003c\/h2\u003e\n\u003cp style=\"margin: 0 0 12px 0;\"\u003eThe site is credible but dated, and its content has not been kept up. We reviewed the homepage, the services overview, the Utah operation page and the blog on October 22, 2026. These are the findings that shape the plan.\u003c\/p\u003e\n\u003ctable style=\"border-collapse: collapse; width: 100%; margin: 8px 0 18px 0; font-size: 14px;\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"background: #f0efec; text-align: left; border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eArea\u003c\/th\u003e\n\u003cth style=\"background: #f0efec; text-align: left; border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eWhat we saw\u003c\/th\u003e\n\u003cth style=\"background: #f0efec; text-align: left; border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eWhy it matters\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003ePlatform\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eWordPress on the Bridge theme, with a footer that still reads \"Copyright © 2025.\"\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eAn older theme slows pages and limits layout, schema and mobile quality.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eTitles and previews\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eThe homepage title names Utah and Arizona but not Idaho. Every page we checked shares one generic social preview title and description.\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eIdaho searches get no signal, and shared links look identical.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eClick-to-call\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eThe footer shows 801-363-2604, 602-788-2241 and 208-912-1005, but the links behind them dial 801-335-5605, 602-714-9891 and 208-576-6236.\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eCalls from phones may be going to old or wrong lines. CBI should confirm which is right.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eAccessibility\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eThe page viewport disables pinch-to-zoom.\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eIt hurts low-vision visitors and is a common audit flag.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eBlog\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eThe last post is dated February 9, 2026. Most posts sit in \"Uncategorized,\" have no comments, and several react to national news rather than answer a buyer's question.\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eSearch and AI tools reward a steady, well-organized library on buyer topics.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eLocation content\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eThe Utah page lists four regions as bullets, contains the typo \"Ogen Area,\" and says \"over 20 years\" for a company that began in 1994.\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eThere are no city-level pages and the history is understated.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eServices\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eEleven services each get a short card and a page. There is no pricing guidance, no industry pages and no per-service FAQ.\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eBuyers asking \"how much does a security guard cost\" or \"do I need armed security\" land elsewhere.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eProof\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eSix testimonials, one with a full name. The \"largest patrol division in Utah\" claim has no number behind it.\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eSpecific proof is what both buyers and AI tools quote.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eHiring\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eA hiring pop-up and a careers section are prominent.\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eRecruiting is a second conversion goal and is not yet set up for job search.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp style=\"margin: 0 0 12px 0;\"\u003eThere is also a solid base to build on. The site has the Google Tag Manager container installed, a services structure that already covers armed, unarmed, patrol, executive protection, EMT and construction, and a few strong posts, including Boise demand, Arizona's SB 1618 licensing change, Utah's HB-84 school guardians, and \"Do You Need An Armed Guard?\"\u003c\/p\u003e\n\u003ch2 style=\"font-size: 21px; line-height: 1.3; margin: 34px 0 10px 0; padding-bottom: 6px; border-bottom: 2px solid #d9dde3; color: #111827;\"\u003eGoals\u003c\/h2\u003e\n\u003cp style=\"margin: 0 0 12px 0;\"\u003eThe program is built around four outcomes. We set baselines in the first 30 days and report against them every month.\u003c\/p\u003e\n\u003col style=\"margin: 0 0 14px 0; padding-left: 24px;\"\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003e\n\u003cstrong\u003eMore qualified inquiries.\u003c\/strong\u003e Grow calls and form submissions from businesses, property managers, contractors, event organizers and executives in all three states, tracked by service and by state.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003e\n\u003cstrong\u003eBe found and be cited.\u003c\/strong\u003e Rank for the searches that lead to a contract, and appear in AI-generated answers about security guards, patrols and executive protection in Utah, Idaho and Arizona.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003e\n\u003cstrong\u003eProve it.\u003c\/strong\u003e Turn CBI's history, patrol scale, EMT capability and client results into specific, quotable proof on the site.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003e\n\u003cstrong\u003eSupport hiring.\u003c\/strong\u003e Make it easier for licensed and entry-level officers to find CBI's open roles, since staffing limits how much work CBI can take on.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2 style=\"font-size: 21px; line-height: 1.3; margin: 34px 0 10px 0; padding-bottom: 6px; border-bottom: 2px solid #d9dde3; color: #111827;\"\u003eScope A: dedicated landing page and hosting\u003c\/h2\u003e\n\u003cp style=\"margin: 0 0 12px 0;\"\u003eCBI's main website stays where it is, with CBI's IT team managing its hosting. We add a new, dedicated marketing landing page whose only job is to turn searches into calls and free security assessment requests. We design it, build it, host it and maintain it inside the monthly retainer, with no one-time build fee.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 12px 0;\"\u003e\u003cstrong\u003eWhat we build\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"margin: 0 0 14px 0; padding-left: 24px;\"\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003eOne conversion-focused landing page on its own address, such as a CBI subdomain, in CBI's brand, built for fast mobile loading and WCAG 2.2 AA accessibility.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003eA clear structure: what CBI does (armed and unarmed officers, mobile patrol, executive protection, EMT-trained officers, construction and corporate security), where it serves in Utah, Idaho and Arizona, proof (in business since 1994, patrol scale, testimonials, client logos with permission) and a \"Get your free security assessment\" form.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003eClick-to-call numbers for Utah, Arizona and Idaho with call tracking, so we can show which searches and posts produce calls. CBI confirms the correct numbers first, because the main site's phone links dial different numbers than the ones displayed.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003eSearch and AI readiness built in: unique title and description, Organization, LocalBusiness, Service and FAQ schema, a short direct answer at the top of each section, and an \u003ccode style=\"font-family: Consolas,Menlo,monospace; background: #f4f4f4; padding: 1px 4px; border-radius: 3px;\"\u003ellms.txt\u003c\/code\u003e file.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003eA short FAQ on armed versus unarmed guards, what drives cost, licensing and response times, written with CBI's input.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin: 0 0 12px 0;\"\u003e\u003cstrong\u003eHosting and care (included)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"margin: 0 0 14px 0; padding-left: 24px;\"\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003eManaged hosting for the landing page, with a content delivery network, SSL, a web application firewall and daily off-site backups.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003eUpdates, uptime monitoring, malware scanning and a monthly speed and security check.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003eUp to two hours a month of small edits, such as a changed phone number or a new officer photo.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003eCBI owns its domain, content and design. If CBI ever leaves, we hand over a complete copy of the landing page within 10 business days.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin: 0 0 12px 0;\"\u003e\u003cstrong\u003eOngoing improvements (included)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"margin: 0 0 14px 0; padding-left: 24px;\"\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003eUp to two new or substantially upgraded pages each month on the landing site. Priorities: state pages for Utah, Idaho and Arizona, a page for each core service with a short FAQ, industry pages (construction, corporate, healthcare, schools, property management and events), a proof page and a recruiting page.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003eProof added as we go: client logos with permission, testimonials with names and roles, and short case studies.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003eRedesigning or rebuilding CBI's main website is not included. We quote it separately if CBI wants one.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin: 0 0 12px 0;\"\u003e\u003cstrong\u003eHow it connects to CBI's main site\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"margin: 0 0 14px 0; padding-left: 24px;\"\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003eCBI's IT team adds one DNS record so the landing page runs on a CBI subdomain. We send the exact record in week 1. A separate domain is possible, but a subdomain borrows more trust from CBI's existing site.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003eThe landing page links to the main site for About, Careers and the training portal, and we recommend the main site link back to it from its header and service pages.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003eWe send CBI's IT a short, ticket-ready list of the fixes we found on the main site: title tags (including Idaho on the homepage), pinch-to-zoom, social preview tags, phone links, the footer year, the \"Ogen\" typo and schema. CBI's IT decides when to make them. We cannot edit the main site unless CBI gives us access.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin: 0 0 12px 0;\"\u003eA subdomain is treated partly separately by search engines, so the landing page builds its own results over time, and fixes on the main site help both. We do not change the main site or the training portal at training.cbisecurity.com unless CBI asks us to.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 21px; line-height: 1.3; margin: 34px 0 10px 0; padding-bottom: 6px; border-bottom: 2px solid #d9dde3; color: #111827;\"\u003eScope B: SEO, AEO and GEO\u003c\/h2\u003e\n\u003cp style=\"margin: 0 0 12px 0;\"\u003eThree disciplines, one program. SEO earns rankings in Google. AEO (answer engine optimization) gets CBI's answers chosen as the short, direct answer in featured snippets, voice results and AI Overviews. GEO (generative engine optimization) makes CBI a named, cited source in ChatGPT, Perplexity, Gemini and Copilot when someone asks who to hire.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 12px 0;\"\u003eSecurity is a high-trust, high-value purchase, and buyers increasingly ask an assistant first. These tools lean on clear answers, consistent facts across the web and respected third-party mentions, so the work goes beyond the website.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 12px 0;\"\u003e\u003cstrong\u003eFoundation (months 1 to 2)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"margin: 0 0 14px 0; padding-left: 24px;\"\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003eKeyword and question research for each service and state, such as armed vs. unarmed guards, mobile patrol cost, construction site security, event security, and executive protection.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003eCompetitor and AI-visibility baseline: where CBI and its main Utah, Idaho and Arizona competitors appear, and which sources AI tools cite, across a fixed set of 50 to 75 buyer questions we test monthly.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003eGoogle Business Profile setup or cleanup for each office (Salt Lake City, Peoria and Boise), with consistent name, address and phone details across directories.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003eTracking: GA4, Search Console, call tracking and conversion events, built on the Tag Manager container already on the site.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin: 0 0 12px 0;\"\u003e\u003cstrong\u003eOngoing (every month)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"margin: 0 0 14px 0; padding-left: 24px;\"\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003e\n\u003cstrong\u003eTechnical SEO:\u003c\/strong\u003e crawl health, speed, schema and indexing checks, with fixes made on the landing site we host, and ticket-ready recommendations sent to CBI's IT for the main site.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003e\n\u003cstrong\u003eOn-page SEO:\u003c\/strong\u003e refreshing titles, headings, internal links and copy on service, state and industry pages based on what the data shows.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003e\n\u003cstrong\u003eLocal SEO:\u003c\/strong\u003e Google Business Profile posts, photos, Q\u0026amp;A and review replies, plus a steady process for gathering reviews from clients.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003e\n\u003cstrong\u003eAEO:\u003c\/strong\u003e a clear 40 to 60 word answer at the top of key pages and posts, question-style headings, and FAQ markup, so assistants can lift CBI's answer directly.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003e\n\u003cstrong\u003eGEO:\u003c\/strong\u003e an \u003ccode style=\"font-family: Consolas,Menlo,monospace; background: #f4f4f4; padding: 1px 4px; border-radius: 3px;\"\u003ellms.txt\u003c\/code\u003e file and clean, crawlable content, entity consistency across the web, and a brand fact sheet that states CBI's founding year, states served, services, licensing and patrol scale in one place.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003e\n\u003cstrong\u003eAuthority building:\u003c\/strong\u003e listings and mentions in Utah, Idaho and Arizona business directories, chambers of commerce, security-industry sources and local news, and outreach for relevant citations. We do not buy links.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003e\n\u003cstrong\u003eAI visibility tracking:\u003c\/strong\u003e the monthly test set above, reported as how often CBI is named, cited or recommended, compared with the baseline.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin: 0 0 12px 0;\"\u003eNo one can promise a ranking or a specific AI mention, and we do not. We commit to the work, the reporting and the targets in the KPI section, and we adjust each month based on results.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 21px; line-height: 1.3; margin: 34px 0 10px 0; padding-bottom: 6px; border-bottom: 2px solid #d9dde3; color: #111827;\"\u003eScope C: weekly blog posts\u003c\/h2\u003e\n\u003cp style=\"margin: 0 0 12px 0;\"\u003eWe publish one post every week, 52 a year, each 900 to 1,400 words, written to answer a question a buyer or a job seeker actually asks. CBI's last post is from February 2026, so a steady weekly rhythm alone is a large change.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 12px 0;\"\u003e\u003cstrong\u003eWhat each post includes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"margin: 0 0 14px 0; padding-left: 24px;\"\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003eA direct answer in the first 50 words, question-style headings and an FAQ block, so the post can rank and also be quoted by AI assistants.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003eAccurate, sourced facts. Anything about state licensing or law is checked against the state source, and CBI reviews it before publishing.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003eA named author with a short bio, a featured image, internal links to the relevant service and state pages, and a clear call to action.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003eProper categories (Utah, Idaho, Arizona, Industry guides, Hiring), replacing \"Uncategorized.\"\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin: 0 0 12px 0;\"\u003e\u003cstrong\u003eHow we choose topics\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 12px 0;\"\u003eWe plan a quarterly calendar of 13 topics, built from keyword research, sales questions and the AI question set. The mix is roughly:\u003c\/p\u003e\n\u003ctable style=\"border-collapse: collapse; width: 100%; margin: 8px 0 18px 0; font-size: 14px;\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"background: #f0efec; text-align: left; border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eContent type\u003c\/th\u003e\n\u003cth style=\"background: #f0efec; text-align: left; border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eShare\u003c\/th\u003e\n\u003cth style=\"background: #f0efec; text-align: left; border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eExample topics\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eBuyer guides and cost\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003e35%\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eHow much does a security guard cost in Utah? Armed or unarmed: which does your site need?\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eIndustry and site security\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003e25%\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eConstruction site theft prevention, lobby security, event security checklists\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eLocal and legal explainers\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003e20%\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eArizona SB 1618, Utah HB-84 school guardians, Idaho licensing, written for business owners\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eProof and company\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003e10%\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eCase studies, patrol coverage, EMT-trained officers, community service\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eHiring and careers\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003e10%\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eWhat a day on patrol looks like, how to become a licensed officer\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp style=\"margin: 0 0 12px 0;\"\u003eWe avoid posts that react to national incidents unless CBI can add a clear, useful lesson for its own clients.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 12px 0;\"\u003e\u003cstrong\u003eWorkflow\u003c\/strong\u003e\u003c\/p\u003e\n\u003col style=\"margin: 0 0 14px 0; padding-left: 24px;\"\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003eWe deliver the topic calendar for approval each quarter.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003eA draft reaches CBI at least five business days before its publish date, and CBI has three business days to comment.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003eWe publish on the agreed weekday, on CBI's existing blog if CBI's IT gives us an editor login, or otherwise in a resources section on the landing site. Every new post is shared on social media and submitted for indexing.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003eEvery six months we refresh the best-performing older posts and merge or redirect weak ones.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp style=\"margin: 0 0 12px 0;\"\u003eWe ask for about 15 minutes a month from a CBI subject-matter expert, so posts can carry a short, real quote from someone on the team.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 21px; line-height: 1.3; margin: 34px 0 10px 0; padding-bottom: 6px; border-bottom: 2px solid #d9dde3; color: #111827;\"\u003eScope D: weekly social media posts\u003c\/h2\u003e\n\u003cp style=\"margin: 0 0 12px 0;\"\u003eWe publish one post every week, 52 a year, adapted for the three channels CBI already uses: \u003ca href=\"https:\/\/www.facebook.com\/CBICBI\" style=\"color: #1d4ed8;\"\u003eFacebook\u003c\/a\u003e, \u003ca href=\"https:\/\/www.linkedin.com\/company\/cbi-security\/\" style=\"color: #1d4ed8;\"\u003eLinkedIn\u003c\/a\u003e and \u003ca href=\"https:\/\/www.instagram.com\/cbisecurity_\/\" style=\"color: #1d4ed8;\"\u003eInstagram\u003c\/a\u003e. Each weekly post is written once and tailored to each channel's format, so CBI shows up consistently without adding noise.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 12px 0;\"\u003e\u003cstrong\u003eWhat is included\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"margin: 0 0 14px 0; padding-left: 24px;\"\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003eA weekly post with a custom graphic or photo from CBI's own library, plus a caption and hashtags for each channel.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003eA monthly content plan that ties each post to the blog, a service, a hiring need or a community moment.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003eScheduling and publishing, and a once-a-week check for comments and messages, which we route to CBI. We do not reply to customers or candidates on CBI's behalf without approval.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003eProfile cleanup: consistent name, description, links and call-to-action buttons on all three channels.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin: 0 0 12px 0;\"\u003e\u003cstrong\u003eContent mix\u003c\/strong\u003e\u003c\/p\u003e\n\u003ctable style=\"border-collapse: collapse; width: 100%; margin: 8px 0 18px 0; font-size: 14px;\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"background: #f0efec; text-align: left; border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eTheme\u003c\/th\u003e\n\u003cth style=\"background: #f0efec; text-align: left; border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eShare\u003c\/th\u003e\n\u003cth style=\"background: #f0efec; text-align: left; border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eWhat it looks like\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eBlog and expertise\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003e30%\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eA tip or statistic from the week's post, linked to the full article\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eServices and proof\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003e25%\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eA patrol, EMT or executive protection capability, a client result with permission\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eHiring\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003e25%\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eOpen roles, training academy highlights, officer stories\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003ePeople and community\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003e20%\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eOfficer recognition, community service, company milestones\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp style=\"margin: 0 0 12px 0;\"\u003eLinkedIn leans toward business buyers and recruiting, Facebook toward local reach and hiring, and Instagram toward people and visual stories. We never post a client's location, schedule or security details, and we confirm that rule with CBI before the first post.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 12px 0;\"\u003eCBI sends us photos and short updates when it has them, and we supply stock or designed graphics when it does not. Paid social promotion is not included in this proposal and can be added as a separate scope.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 21px; line-height: 1.3; margin: 34px 0 10px 0; padding-bottom: 6px; border-bottom: 2px solid #d9dde3; color: #111827;\"\u003eTimeline\u003c\/h2\u003e\n\u003cp style=\"margin: 0 0 12px 0;\"\u003eWe plan to put the landing page live in week 6 and to start weekly posting in week 3, so new content is ready at launch.\u003c\/p\u003e\n\u003ctable style=\"border-collapse: collapse; width: 100%; margin: 8px 0 18px 0; font-size: 14px;\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"background: #f0efec; text-align: left; border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eOnboard\u003cbr\u003e\u003cspan style=\"font-weight: normal; color: #52606d;\"\u003eWeeks 1 to 2\u003c\/span\u003e\n\u003c\/th\u003e\n\u003cth style=\"background: #f0efec; text-align: left; border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eBuild the page\u003cbr\u003e\u003cspan style=\"font-weight: normal; color: #52606d;\"\u003eWeeks 3 to 5\u003c\/span\u003e\n\u003c\/th\u003e\n\u003cth style=\"background: #f0efec; text-align: left; border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eGo live\u003cbr\u003e\u003cspan style=\"font-weight: normal; color: #52606d;\"\u003eWeek 6\u003c\/span\u003e\n\u003c\/th\u003e\n\u003cth style=\"background: #f0efec; text-align: left; border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eGrow\u003cbr\u003e\u003cspan style=\"font-weight: normal; color: #52606d;\"\u003eWeek 7 onward\u003c\/span\u003e\n\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eAccess and audit\u003cbr\u003eTracking setup\u003cbr\u003eContent calendar\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eDesign and copy\u003cbr\u003eBuild and tracking\u003cbr\u003eAccessibility fixes\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003ePoint the subdomain\u003cbr\u003eSubmit to Google\u003cbr\u003eFix any errors fast\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eMonthly SEO and AEO\u003cbr\u003ePage upgrades\u003cbr\u003eQuarterly reviews\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp style=\"margin: 0 0 12px 0;\"\u003eGo-live check before launch: speed, tracking and forms verified. Every week from week 3: one blog post and one social post.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 12px 0;\"\u003eThe page goes live only after the check is passed. Weeks count from the day we receive signed paperwork and account access, and move by the same number of days as any approval that runs late.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 21px; line-height: 1.3; margin: 34px 0 10px 0; padding-bottom: 6px; border-bottom: 2px solid #d9dde3; color: #111827;\"\u003eInvestment\u003c\/h2\u003e\n\u003cp style=\"margin: 0 0 12px 0;\"\u003eEverything is one monthly package, with no setup fee and no rebuild charge. Choose a 12-month agreement for the lowest rate, or stay flexible month to month.\u003c\/p\u003e\n\u003cdiv style=\"margin: 8px 0 14px 0;\"\u003e\n\u003cdiv style=\"display: inline-block; vertical-align: top; width: 46%; box-sizing: border-box; border: 2px solid #1d4ed8; background: #f0f5ff; border-radius: 8px; padding: 14px 16px; margin: 0 2% 10px 0;\"\u003e\n\u003cp style=\"margin: 0 0 4px 0; font-size: 12px; font-weight: bold; letter-spacing: 0.05em; text-transform: uppercase; color: #52606d;\"\u003e12-month agreement\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 4px 0; font-size: 28px; font-weight: bold; color: #111827; line-height: 1.2;\"\u003e$2,995\u003cspan style=\"font-size: 14px; font-weight: normal; color: #52606d;\"\u003e per month\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0; font-size: 13px; color: #52606d;\"\u003e$35,940 for the year. Rate locked for 12 months.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: inline-block; vertical-align: top; width: 46%; box-sizing: border-box; border: 1px solid #d9dde3; border-radius: 8px; padding: 14px 16px; margin: 0 2% 10px 0;\"\u003e\n\u003cp style=\"margin: 0 0 4px 0; font-size: 12px; font-weight: bold; letter-spacing: 0.05em; text-transform: uppercase; color: #52606d;\"\u003eMonth to month\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 4px 0; font-size: 28px; font-weight: bold; color: #111827; line-height: 1.2;\"\u003e$3,495\u003cspan style=\"font-size: 14px; font-weight: normal; color: #52606d;\"\u003e per month\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0; font-size: 13px; color: #52606d;\"\u003eCancel with 30 days' written notice.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp style=\"margin: 0 0 12px 0;\"\u003eThe 12-month agreement saves $500 a month, or $6,000 a year.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 12px 0;\"\u003e\u003cstrong\u003eWhat the package includes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"margin: 0 0 14px 0; padding-left: 24px;\"\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003eA dedicated marketing landing page, built, hosted and maintained by us, with up to two new or upgraded pages a month (Scope A).\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003eSEO, AEO and GEO, with a monthly report and a quarterly review call (Scope B).\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003eOne blog post every week, 52 a year (Scope C).\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003eOne social media post every week, 52 a year, for Facebook, LinkedIn and Instagram (Scope D).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin: 0 0 12px 0;\"\u003e\u003cstrong\u003ePayment terms\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"margin: 0 0 14px 0; padding-left: 24px;\"\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003eThe package is billed on the first of each month, starting the month after signing. The 12-month agreement is paid monthly, with nothing due up front.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003eDesign and build of the landing page start in week 3 and are covered by the monthly package, with no separate fee.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003eThe 12-month rate is fixed for the whole term. Month-to-month rates can change with 60 days' written notice.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003eCBI can move from month to month to a 12-month agreement at any time and pays the 12-month rate from the next invoice.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin: 0 0 12px 0;\"\u003e\u003cstrong\u003eNot included\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"margin: 0 0 14px 0; padding-left: 24px;\"\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003eA redesign or rebuild of CBI's main website, which CBI's IT team manages. We quote it separately if wanted.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003ePaid media (Google Ads, social ads), which we can scope separately.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003eProfessional photography or video shoots.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003eThird-party fees such as premium plugins beyond the standard set, stock imagery above our allowance, or paid directory listings.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003eChanges to the training portal at training.cbisecurity.com.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"font-size: 21px; line-height: 1.3; margin: 34px 0 10px 0; padding-bottom: 6px; border-bottom: 2px solid #d9dde3; color: #111827;\"\u003eReporting and KPIs\u003c\/h2\u003e\n\u003cp style=\"margin: 0 0 12px 0;\"\u003eCBI receives one clear report each month and a review call every quarter. We commit to the delivery numbers below from day one, and we set the outcome targets together after the first 30 days, once we have a real baseline.\u003c\/p\u003e\n\u003ctable style=\"border-collapse: collapse; width: 100%; margin: 8px 0 18px 0; font-size: 14px;\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"background: #f0efec; text-align: left; border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eKPI\u003c\/th\u003e\n\u003cth style=\"background: #f0efec; text-align: left; border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eMeasured by\u003c\/th\u003e\n\u003cth style=\"background: #f0efec; text-align: left; border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eCommitment or target\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eBlog posts published\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eCMS\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003e1 per week, 52 per year\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eSocial posts published\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eScheduler\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003e1 per week, 52 per year\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eSite uptime\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eMonitoring\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003e99.9% or better\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eMobile page speed and accessibility\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eLighthouse, WCAG audit\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003ePass Core Web Vitals and WCAG 2.2 AA on the landing page at launch\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eCalls and form leads, by state and service\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eCall tracking, GA4\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eBaseline in month 1, target set at day 30\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eOrganic clicks and impressions\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eSearch Console\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eBaseline in month 1, target set at day 30\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eRanking for priority service and city searches\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eRank tracker\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eBaseline in month 1, target set at day 30\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eAI visibility: mentions and citations across the monthly question set\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eManual and tool-assisted tests\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eBaseline in month 1, target set at day 30\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eGoogle Business Profile views, calls and direction requests\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eBusiness Profile data\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eBaseline in month 1, target set at day 30\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eJob applications from the website\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eForm and call tracking\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #d9dde3; padding: 8px 10px; vertical-align: top;\"\u003eBaseline in month 1, target set at day 30\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp style=\"margin: 0 0 12px 0;\"\u003eThe monthly report covers what we did, what moved, what we learned and what we will do next, in plain language. We share a live dashboard so CBI can check the numbers at any time.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 21px; line-height: 1.3; margin: 34px 0 10px 0; padding-bottom: 6px; border-bottom: 2px solid #d9dde3; color: #111827;\"\u003eTerms and assumptions\u003c\/h2\u003e\n\u003cul style=\"margin: 0 0 14px 0; padding-left: 24px;\"\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003e\n\u003cstrong\u003ePricing options:\u003c\/strong\u003e month to month at $3,495 a month, or a 12-month agreement at $2,995 a month. CBI picks one when signing.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003e\n\u003cstrong\u003eMonth to month:\u003c\/strong\u003e either party can cancel with 30 days' written notice. We can change the rate with 60 days' written notice.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003e\n\u003cstrong\u003e12-month agreement:\u003c\/strong\u003e the rate is locked for 12 months. After that, it continues month to month at the same rate until either party gives 30 days' written notice, and we will not raise it without 60 days' notice.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003e\n\u003cstrong\u003eEnding a 12-month agreement early:\u003c\/strong\u003e CBI gives 30 days' written notice and pays the $500 monthly difference between the two rates for the months already served. No other fees apply.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003e\n\u003cstrong\u003eOwnership:\u003c\/strong\u003e CBI owns its domain, content, brand assets and the final design. We keep our own tools and templates. If CBI leaves, we hand over a complete copy of the landing page within 10 business days.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003e\n\u003cstrong\u003eAccess:\u003c\/strong\u003e CBI provides Google Analytics, Search Console, Tag Manager, Business Profile and social account access in the first week, and its IT team adds one DNS record within five business days of our request.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003e\n\u003cstrong\u003eApprovals:\u003c\/strong\u003e CBI names one decision maker. Reviews take no longer than three business days, and delays move our dates by the same amount.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003e\n\u003cstrong\u003eContent from CBI:\u003c\/strong\u003e photos, licensing language, client approvals and subject-matter input. We use the facts CBI confirms and do not publish legal or licensing claims that CBI has not verified.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003e\n\u003cstrong\u003eSite work:\u003c\/strong\u003e the retainer includes the landing page build, its hosting and up to two new or substantially upgraded pages a month on the landing site. Work on CBI's main website, a redesign, extra pages or services outside this proposal are quoted in writing before work starts.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003e\n\u003cstrong\u003eResults:\u003c\/strong\u003e search and AI visibility depend on factors we do not control, including competitor activity and search engine and AI platform changes. We do not guarantee rankings, citations or lead volume.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003e\n\u003cstrong\u003eConfidentiality:\u003c\/strong\u003e we treat all CBI information as confidential and never publish client names, locations or security details without written permission.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"font-size: 21px; line-height: 1.3; margin: 34px 0 10px 0; padding-bottom: 6px; border-bottom: 2px solid #d9dde3; color: #111827;\"\u003eNext steps and acceptance\u003c\/h2\u003e\n\u003col style=\"margin: 0 0 14px 0; padding-left: 24px;\"\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003eCBI reviews this proposal and chooses month to month or a 12-month agreement.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003eWe hold a 45-minute kickoff call to confirm services, industries and cities to prioritize, and to settle the phone-number question.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003eCBI signs and returns the agreement, and the first monthly invoice follows.\u003c\/li\u003e\n\u003cli style=\"margin: 0 0 6px 0;\"\u003eWe collect access and send CBI's IT the DNS record in week 1, and start the baseline audit.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp style=\"margin: 0 0 12px 0;\"\u003eTo accept, circle one pricing option below and sign. This proposal is valid for 30 days from the date above.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 12px 0;\"\u003ePricing option: month to month at $3,495 a month, or 12-month agreement at $2,995 a month.\u003c\/p\u003e\n\n  \n\u003c\/div\u003e","brand":"Soda Spoon Marketing","offers":[{"title":"Default Title","offer_id":49890435170459,"sku":null,"price":3495.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/9224\/3355\/files\/sodaspoon-logo-square_a50e2491-bb6d-4381-a33a-a0304dd6ae39.png?v=1784573593","url":"https:\/\/www.sodaspoon.com\/products\/full-service-digital-marketing-for-cbisecurity-com","provider":"Soda Spoon Marketing","version":"1.0","type":"link"}