I. Brand Essence:
Craftsmanship, Quality, Luxury
II. Mission Statement:
"Wild Willow Bespoke Furniture is devoted to combining the unparalleled skills of our craftsmen with the finest materials, forging luxurious, unique, and fully customized furniture tailored to the most intricate details of your vision."
III. Brand Descriptors:
Custom
Quality
Unique
Luxury
Friendly
Traditional
High-end
IV. Brand Values:
Unparalleled Craftsmanship: We are a beacon of traditional craftsmanship in a world of mass-produced simplicity. Every piece we make showcases the impeccable skills of our artisans.
Luxurious Customization: We offer a level of customization unparalleled in the market. Every inch, every detail is up to our customers' imaginations.
Exclusive Quality: Our furniture stands out not just in design but in its build. We use the best—from hardwood and dowel joints to high-resilience foam and top-tier designer fabrics.
Direct-to-Customer Experience: We eliminate the middleman. Unlike competitors that restrict exclusive designs to showrooms and designers, we bring designer-level customizations directly to the customer.
V. Voice & Tone:
Voice: Authentic, knowledgeable, and enthusiastic.
Tone: Warm and inviting, yet exuding sophistication and luxury.
VI. Unique Selling Proposition (USP):
"Our bespoke furniture offers an unparalleled level of customization, bridging the gap between designer showrooms and direct customers. With Wild Willow, you're not just buying furniture; you're crafting an heirloom."
VII. Social Media Strategy:
Profile & Cover Images: Variations of the logo, ensuring brand consistency.
Posts: Regular updates displaying new designs, profiles of our craftsmen, and insights into the bespoke process.
VIII. Visual Identity:
Option 1
Option 2
Option 3
