A small family-run landscaping company in Salt Lake City, Utah now receives consistent, high-quality leads every single day — thanks to a complete digital marketing system built from the ground up by Soda Spoon Marketing.
In this case study, we walk through exactly how Aguirre Landscape Design went from having no real online presence to averaging more than 60 qualified leads per month at a cost per lead between $30 and $40.
Starting from Zero
Aguirre Landscape Design is a hands-on, owner-operated company. Before partnering with Soda Spoon Marketing, they had no professional website, no lead capture system, and no structured online advertising. Everything you see today was created from scratch:
A clean, professional website at aguirrelandscapedesign.com that showcases their work and services. A full lead generation funnel where visitors can easily submit their name, email, phone number, and zip code. The form connects directly into a CRM that notifies the owners the moment a lead comes in, so they can follow up and close deals fast. A dedicated Facebook page with video content that has already earned strong organic reach, with some clips receiving between 50,000 and 96,000 views.
The goal was simple: build a system that delivers ready-to-book leads directly to the owners, without complicated handoffs or middlemen.
Targeted Ads That Speak to Real Pain Points
Once the website and Facebook page were live, Soda Spoon launched focused advertising campaigns on Facebook and Instagram. The ads target homeowners within a 15-mile radius of Salt Lake City. Rather than using generic messages, the campaigns address the specific frustrations landscaping customers actually feel:
"Do you need regular maintenance?" "Ready for a new front yard or backyard design?" "Tired of looking at your yard? It needs help."
These ads warm up potential customers and drive them directly to the lead form on the website. The campaigns continue running successfully today, delivering steady results for this small local business.
Real Results for a Real Small Business
In the last 30 days alone, Aguirre Landscape Design received approximately 62 leads — about 2 per day on average — all at a very affordable cost per lead. Because the business is family-run, leads go directly to one of the owners. No layers of staff or overseas teams slow down the follow-up process. That direct connection helps convert more leads into actual jobs.
The entire project was delivered as one complete A-to-Z service package. No separate charges for the website, funnel setup, page creation, or ad management. One straightforward investment that made sense for a small business owner.
Why Soda Spoon Marketing Is Different
At Soda Spoon Marketing, senior team members are personally involved in every client engagement. When business owners invest in digital marketing, they deserve experienced guidance — not junior staff or outsourced teams. This hands-on approach has helped many local service businesses see stronger results and clearer communication from day one.
Is This the Right Solution for Your Business?
If you own a landscaping company, lawn care service, or any home service business and you're tired of inconsistent leads, this case study shows what's possible with one complete digital marketing system. You don't need to piece together multiple vendors or manage complicated campaigns on your own. A single, well-built package from Soda Spoon Marketing can handle your website, lead generation, and advertising — all under one roof.
