Disapproved Ads: What Went Wrong and How to Fix Them

Disapproved Ads: What Went Wrong and How to Fix Them

Navigating the world of digital advertising can be challenging, especially when faced with disapproved ads. Understanding the reasons behind these setbacks and learning how to rectify them is crucial for maintaining a successful ad campaign. This comprehensive guide will delve into the common pitfalls that lead to ad disapprovals, providing actionable insights on how to troubleshoot and resolve these issues. By the end of this exploration, you will be equipped with the knowledge and strategies needed to ensure that your advertising efforts remain compliant and effective.


Identifying Disapproved Ads

Whenever I contact Google Ads for issues relating to disapproved ads, I always include the following: Ignoring disapproved ads isn’t an option, as it means that your ads aren’t running. And ads not running could mean a loss in revenue, and in some cases your account may even be suspended.

Otherwise, simply visit the policy manager and click on the appeal history section to see the status of the appeal. Start by visiting the policy manager and then select the ad policy issue that you want to deal with. Select “view ads” which will auto-filter all the ads for that one specific policy issue. I like to do it this way so that I can review all the ads that I’m about to appeal. Currently, there are a few ways to see if you have any issues with disapproved ads. Then keep monitoring the appeal history. It can take anywhere from a few hours to a few days or longer.

I then select them all and choose edit, and then appeal policy decision. Next, select the appeal level. I tend to choose “All affected ads in the account” if there are issues that span across multiple campaigns and ad groups. Select the reason for the appeal. Most of the time, I’m disputing the decision but sometimes, I’ve made changes that now make the ads in question comply with the policy.

Step 2: Use the policy manager to appeal. This tool is designed to help you easily appeal policy decisions. Currently, you can only appeal ads and not ad extensions, but that will probably change in the future. Disapproved ads are not something you want to ignore. Review the text ad requirements and editorial policies for more information and examples. The ad is disapproved because the ad or landing page contains content related to unapproved substances. The ad is disapproved because the ad or landing page promotes recreational drugs or drug-related content. Use the following methods to have disapproved ads reviewed for auction eligibility: Please refer to the full content guidelines outlined in the Google Ads Advertising Policies, as well as the Requirements for third-party ad serving.

First, check which policy is affecting your ad, and then follow the applicable steps below. If your ad is not affected by policies related to the destination, follow these steps to fix the ad. If your ad gets disapproved, don’t worry; it doesn’t mean your ad is permanently banned. In fact, most disapprovals are straightforward to resolve and are usually due to a shortlist of common errors. In this article, we’ll cover 16 common reasons for ad rejections and how to fix disapproved ads in Google Ads.

Disapprovals can be troublesome, and the best approach is to avoid them whenever possible. While it’s not always guaranteed, here are some general tips to help you steer clear of disapprovals. Next on this list of Google Ads disapprovals is the significant ones to know: The ones that lead to trouble. Misconduct disapprovals involve acts of dishonesty, exploitation, or deception. These disapprovals can land you in hot water, so you must fix these fast. Disapproved. Here are two destination-focused disapprovals you may see. Pro tip: Don’t overwhelm the system with appeals. If you appeal multiple disapprovals for the same ad in quick succession, it can “confuse” the automated appeal review and delay the approval. The same goes if you submit duplicate appeals for the same disapproval, without waiting a day or so.

Like I mentioned, in most cases your disapproval is just a mistake by Google’s automated review process. So, regardless of whether you try the tricks mentioned by policy above, here are the three must-do steps for your disapprovals—especially if you feel you shouldn’t be getting the disapproval you now have. You’ll also have the option to dispute the decision (for those who think the disapproval is completely off base) or mention that you made changes to comply (if you tried the steps above). Appeals usually go through within a few business days, and you can check the status in your Policy Manager from the top toolbar.

Disapprovals can be pesky, and the best strategy here is to prevent them from happening in the first place. This isn’t always possible, but here are some general tips. If you don’t find anything outwardly disapproval-worthy, go ahead with the appeal. If you hover over your disapproval in the status column, you’ll usually get the option to appeal (though there are a few policies, like “dangerous products or service,” that won’t allow for an appeal). Click appeal and select which ads you’d like to appeal.

Addressing Disapproved Ads

Dealing with disapproved ads on Google Ads can be a frustrating experience for advertisers. However, there are steps that can be taken to address and resolve these issues. Whenever contacting Google Ads for disapproved ad problems, it's essential to include specific details and follow the appeal process. The policy manager is a crucial tool for monitoring the status of appeals and addressing policy issues. It's important to select the reason for the appeal carefully, as well as to make necessary changes to ensure compliance with policies.

Google provides guidelines and methods for resolving different types of disapprovals, such as those related to content, destination, and grammar. Advertisers are encouraged to review their ad content for duplicate or redundant information, ensure compliance with destination policies, and maintain grammatical accuracy. Additionally, it's crucial to understand that the duration for policy restrictions is permanent unless otherwise specified.

In the event of a disapproval, it's important to carefully review the specific policy violation impacting the ad and take appropriate steps to fix it. Advertisers should avoid overwhelming the system with appeals and be mindful of the potential impact on the automated appeal review process. While addressing disapproved ads can be challenging, following the recommended guidelines and best practices can help advertisers navigate and resolve these issues effectively.

Understanding why ads get disapproved is crucial for any business aiming to succeed in digital marketing. By identifying the root causes and implementing effective solutions, businesses can rectify disapproved ads and optimize their advertising strategies.

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