Hey there! If you've just signed up with Soda Spoon Marketing, congratulations — you're one step closer to stirring up serious growth for your business.
We know the post-purchase moment can feel a bit like jumping into the unknown: What happens next? How fast will things move? What do I actually need to do?
At Soda Spoon, we've built our entire onboarding process around one core principle: we sell the truth. No hidden surprises, no endless forms, and no vague timelines. Our goal is to get your campaigns live and generating results as quickly as possible — often launching in Week 1 — while giving you direct access to the people who make it all happen.
As a Senior Account Executive here, I've walked dozens of clients through this exact journey. Here's a clear, step-by-step look at what comes next so you can relax, focus on your business, and let us handle the marketing momentum.
Immediate Next Steps After Signing
The moment your purchase is confirmed, things start moving automatically.
- You'll receive an email (sent to the address you used during purchase) with your personalized scheduling link.
- Your first (and most important) action: Book your introductory video call with your dedicated Senior Account Executive (that's me or one of our senior team members) and our CEO, Richard Ricketts.
Why include the CEO on day one? Because at Soda Spoon, leadership stays involved. Richard has helped clients generate over $100M+ in sales, and this call ensures your goals align perfectly with our strategy from the very start.
Most clients book and complete this call within the first few days — we keep slots open and flexible to make it easy.
Who You'll Meet and Work With
Right away, you'll have two key relationships:
- Your dedicated Senior Account Executive (SAE) — Your main point of contact for strategy, updates, feedback, and day-to-day execution. We're here to make the process smooth and answer questions in real time.
- Richard Ricketts, our CEO — Joins the kickoff call personally to welcome you, understand your vision, and set the tone for a high-impact partnership.
Beyond that, you won't be ping-ponging between team members. Your SAE coordinates with our creative, ad, and strategy specialists behind the scenes so you stay focused.
Information and Materials We Need (Very Little Upfront!)
Here's the best part: we keep barriers low so you can hit the ground running.
- No lengthy onboarding forms or questionnaires. We automatically pull your basic business details from the email you used to sign up.
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What we love to have (but don't require immediately):
- High-res versions of your logo, color palette, and brand fonts.
- Any existing ad creatives, artwork, photos, or past campaign materials (these speed things up, but we can create everything from scratch if needed).
Our philosophy is simple: focus on running your business while we build your marketing machine. Delays in assets won't stall progress — we'll use placeholders or design new ones as we go.
First Deliverables and Timeline
We move fast because momentum matters. Here's the typical flow:
- Days 1–3: Book and complete your kickoff call with your SAE + Richard.
- Within the first week: Sign up for Pumble (our communication hub — more on that below). It's quick, free, and super intuitive.
- Week 1 goal: Account setup, initial strategy alignment, creative mockups, and campaigns launching. Yes — live campaigns in Week 1 for most clients.
We march steadily toward that launch milestone, with clear checkpoints along the way.
How Communication Works
We hate email chains that go nowhere. That's why we use Pumble as our primary channel:
- Real-time messaging for quick questions and updates
- Organized channels and threads so nothing gets lost
- Easy file sharing, screen sharing, and instant video calls when needed
- Fast responses — your SAE is always reachable for urgent items, with regular check-ins built in
Pumble keeps everything in one place, cuts down on back-and-forth, and lets us move at the speed your business deserves.
What Success Depends on From the Client
We'll handle the heavy lifting — strategy, ad creation, optimization, reporting — but mutual success accelerates when we have your input at key moments.
Key ways you can help us go faster:
- Share branding assets (logos, guidelines) as soon as you can.
- Provide any existing creative or preferences early.
- Give timely feedback on drafts and strategies via Pumble.
- Stay engaged — quick replies keep the train moving full speed.
The truth? If assets take a little longer to gather, we don't stop. We build, iterate, and launch with what we have, then refine together.
