Outreach Templates

πŸ“ž Phone Call Scripts (If They Pick Up)

Call Script 1: Direct & Professional

  • Hey, is this {{First Name}}?

  • Hi {{First Name}}, this is {{Your Name}} calling from Soda Spoon Marketing.

  • I will be quick.

  • We work with companies like {{Their Company Type}} to generate more qualified leads and make marketing predictable instead of guesswork.

  • The reason I am calling is I noticed {{personalized observation}}, and I thought it might make sense to see if we could help.

  • Do you have 60 seconds for me to explain why I called, and then you can decide if it is worth continuing?


Call Script 2: Casual & Disarming

  • Hey {{First Name}}, this is {{Your Name}} from Soda Spoon Marketing.

  • This is not a robocall or a pitch out of the gate.

  • I came across {{Their Company}} and noticed {{specific insight}}.

  • I had a quick idea that has helped other companies in your space.

  • If it is a bad time, I can follow up later.

  • If not, want the 30 second version?


Call Script 3: Straight to Value

  • Hi {{First Name}}, {{Your Name}} here from Soda Spoon Marketing.

  • We help {{industry}} companies increase leads without wasting money on ads or agencies that overpromise.

  • I saw {{specific trigger}}, and I think there may be an opportunity you are missing.

  • Is this worth a quick conversation, or should I follow up later?


πŸ“ž Voicemail Scripts (If They Don’t Pick Up)

Voicemail 1: Short & Curious

  • Hey {{First Name}}, this is {{Your Name}} with Soda Spoon Marketing.

  • I came across {{Their Company}} and noticed {{specific insight}}.

  • I had a quick idea that has helped similar companies generate more qualified leads.

  • You can call or text me back at {{Phone Number}}.

  • I will also send a quick email so you know who I am.

  • Talk soon.


Voicemail 2: Credibility-Based

  • Hi {{First Name}}, {{Your Name}} from Soda Spoon Marketing.

  • We work with brands to turn marketing into a consistent revenue channel.

  • I noticed something with {{Their Company}} that might be costing you opportunities.

  • Call or text me at {{Phone Number}} if it is worth a quick conversation.

  • I will follow up via email as well.


πŸ“± Text Message Scripts

Text 1: After a Missed Call

  • Hey {{First Name}}, this is {{Your Name}} from Soda Spoon Marketing.

  • I just tried calling you.

  • I had a quick idea after looking at {{Their Company}}.

  • Are you open to a short conversation, or should I send details here?


Text 2: Soft Intro

  • Hi {{First Name}}, {{Your Name}} with Soda Spoon Marketing.

  • We help {{industry}} companies generate more qualified leads.

  • I came across {{Their Company}} and thought it might be relevant.

  • Want me to send a quick overview?


Text 3: Booking-Oriented

  • Hey {{First Name}}, quick note from {{Your Name}} at Soda Spoon Marketing.

  • If it is easier, I can send a link to book a quick intro call.

  • Just let me know.


βœ‰οΈ Email Scripts

Email 1: Personalized Cold Intro

Subject: Quick idea for {{Their Company}}

Hi {{First Name}},

I came across {{Their Company}} and noticed {{personalized insight or opportunity}}.

At Soda Spoon Marketing, we help {{industry}} companies turn marketing into a predictable source of qualified leads without wasting money on tactics that do not convert.

I had a quick idea that may help you improve {{specific result}}, and I thought it was worth reaching out.

Would you be open to a short, no-pressure conversation to see if it makes sense?

Best,
{{Your Name}}
Senior Account Executive
Soda Spoon Marketing
{{Phone Number}}

Email 2: Value-First, No Pitch

Subject: Noticed something on your site

Hi {{First Name}},

This is {{Your Name}} from Soda Spoon Marketing.

I was reviewing {{Their Company}} and noticed {{specific observation}}. We have seen this same pattern limit growth for other companies in your space.

If it is helpful, I am happy to share what has worked for them and see if it applies to you. If not, no worries at all.

Just let me know either way.

Best,
{{Your Name}}
Senior Account Executive
Soda Spoon Marketing

Email 3: Follow-Up After Call or Voicemail

Subject: Following up

Hi {{First Name}},

I tried reaching out earlier and wanted to follow up with some context.

We work with companies like yours to simplify marketing and make it measurable and scalable. If you are open to it, I would love to learn more about your goals and see if there is a fit.

You can reply here, or I am happy to send a quick booking link.

Best,
{{Your Name}}
Senior Account Executive
Soda Spoon Marketing


πŸ’‘ Pro Tip

Use this order for best response rates:

  1. Call

  2. Voicemail

  3. Text (reference the call)

  4. Email (same day)

  5. Light follow-up email 2–3 days later

Back to blog