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What to Sell, Who to Sell It To, and How Much to Charge

Mastering our services is key to selling them more effectively. Below are the core services we offer.

  • Search Engine Optimization (SEO)
  • Pay-Per-Click Advertising (PPC)
  • Lead Generation
  • Social Media Marketing & Management
  • Local SEO

Secondary Services

  • Website Design & Development
  • Content Marketing & Strategy
  • Email Marketing

You pitch SEO to businesses that need PPC. You quote $2,000 for work worth $10,000. You close deals that barely cover costs.

Knowing your services is not the same as knowing how to sell them. You need to match the right service to the right customer at the right price.

I'm breaking down every core service. What it includes. What to charge. Who wants it. Why they pay. How to sell it.

Search Engine Optimization (SEO)

  • SEO is not one thing. It is a system.
  • Technical SEO fixes the foundation. Site speed, crawlability, indexing, structured data, mobile responsiveness. Search engines cannot rank what they cannot access.
  • On-page optimization targets content. Keywords in the right places. Meta tags. Headers. Internal linking. Content optimization for search intent.
  • Off-page optimization builds authority. Backlinks from quality sites. Citations in directories. Brand mentions. Trust signals that tell Google you matter.
  • Local SEO dominates geographic search. Google Business Profile optimization. Local citations. Review management. Location pages. "Near me" search capture.
  • Content strategy and creation fuels everything. Keyword research. Topic clusters. Blog posts. Landing pages. Content that ranks and converts.
  • Competitor analysis and keyword research guide the strategy. What competitors rank for. Gap opportunities. Search volume and difficulty. Strategic targeting.
  • Monthly reporting and optimization keep momentum. Rankings tracked. Traffic analyzed. Strategy adjusted. Continuous improvement.

Price Ranges

  • Small local business: $1,000-2,500 per month. Local plumber, dentist, lawyer. Limited competition. Focused geographic area. 10-20 keywords targeted.
  • Mid-market company: $2,500-7,500 per month. Regional service business. Moderate competition. Multiple service areas. 50-100 keywords targeted.
  • Enterprise or competitive market: $7,500-25,000+ per month. National ecommerce. High competition. Thousands of keywords. Complex technical requirements.
  • One-time technical audit: $2,500-5,000. Diagnose issues. Provide roadmap. No ongoing work. Good for companies with internal teams.
  • Local SEO focus: $750-2,000 per month. Pure local play. Google Business Profile. Citations. Reviews. No broader SEO strategy.

Who Wants This

  • Businesses with long sales cycles need SEO. B2B services. Professional services. Customers research for weeks before buying. SEO captures them early.
  • Companies in competitive local markets depend on local SEO. Lawyers. Dentists. Contractors. Restaurants. If "near me" searches matter, local SEO matters.
  • Ecommerce sites with thin profit margins cannot afford ads forever. SEO builds asset that generates free traffic. Compounds over time.
  • Businesses where customers research extensively before buying benefit most. Complex products. High-ticket services. Trust matters. Organic rankings build trust.
  • Companies tired of paying for ads month after month want alternative. SEO costs money upfront but produces lasting results. Ads stop when budget stops.

Why They Pay

  • Organic traffic costs nothing after the ranking work is done. Ad traffic costs money every single click. SEO is investment. Ads are expense.
  • Customers trust organic results more than ads. Studies show 70-80% of search users ignore paid results. Organic ranking signals authority.
  • SEO compounds over time. Year one rankings drive year two traffic. Year two rankings drive year three traffic. Ads stop immediately when budget stops.
  • Local SEO drives foot traffic and phone calls. Map pack presence means customers driving by find you. Reviews and rankings convert browsers to buyers.
  • Long-term investment with increasing returns. SEO gets cheaper per lead as rankings improve. Ads get more expensive per lead as competition increases.

How to Sell It

  • Lead with competitor gap analysis. Show what competitors rank for that they do not. Make invisibility visible. Create urgency through comparison.
  • Demonstrate current visibility issues. Search their key terms. Show they are missing from page one. Calculate how many searches happen monthly that they miss.
  • Calculate opportunity cost. Traffic they are missing multiplied by conversion value equals money left on table. Make the math simple and painful.
  • Position as alternative to increasing ad spend. If they spend $5,000 monthly on ads, SEO investment pays back in 6-12 months then prints money forever.
  • Emphasize 6-12 month timeline for results, not quick fix. Set expectations correctly. Explain ranking velocity. Show case study timeline.
  • Bundle with content marketing for maximum impact. SEO needs content. Content needs distribution. Package them together at better rate.

Pay-Per-Click Advertising (PPC)

  • PPC is immediate traffic at controlled cost.
  • Google Search Ads campaign setup and management. Campaign structure. Ad groups. Keyword targeting. Bid strategy. Budget allocation.
  • Google Shopping for ecommerce. Product feed optimization. Bid optimization. Negative keywords. Performance Max campaigns.
  • Display and remarketing campaigns. Visual ads across Google network. Retargeting site visitors. Custom audience targeting.
  • YouTube video advertising. Pre-roll ads. Discovery ads. Video campaigns. Audience targeting.
  • Campaign structure and strategy. Branded versus non-branded separation. Geographic targeting. Device targeting. Ad scheduling.
  • Keyword research and negative keywords. High-intent terms identified. Waste eliminated through negatives. Search term mining weekly.
  • Ad copywriting and A/B testing. Multiple ad variations. Statistical testing. Winner promotion. Continuous optimization.
  • Landing page optimization recommendations. Message match. Conversion optimization. Speed improvements. Mobile responsiveness.
  • Bid management and budget optimization. Manual versus automated bidding. Budget allocation across campaigns. Bid adjustments by device, location, time.
  • Conversion tracking setup. Goal configuration. Phone tracking. Offline conversion import. Revenue tracking for ecommerce.
  • Monthly reporting and strategy calls. Performance review. Optimization recommendations. Budget discussions. Strategic planning.

Price Ranges

  • Management fee: 15-20% of ad spend with minimum $1,500 per month. If they spend $10,000 on ads, management fee is $1,500-2,000. Minimum protects against small account waste.
  • Flat rate for small accounts: $1,500-3,000 per month. Businesses spending $3,000-5,000 on ads. Percentage gets too small to be worthwhile.
  • Setup fee: $2,000-5,000 one-time. Campaign structure. Conversion tracking. Initial optimization. Keyword research. Landing page recommendations.
  • Recommended ad spend: $3,000-10,000+ per month. Less than $3,000 produces insufficient data. More than $10,000 scales with management fee.
  • Total monthly investment: $2,000-5,000+ depending on ad budget. Management fee plus ad spend. Calculate total for prospect understanding.

Who Wants This

  • Businesses with short sales cycles need immediate leads. Service businesses. Ecommerce. Transaction happens days or weeks after first contact, not months.
  • Companies with high customer lifetime value justify cost per acquisition. If customer is worth $10,000, spending $500 to acquire them works. Math matters.
  • Seasonal businesses ramp up and down quickly. Halloween costumes. Tax preparation. Christmas trees. Turn on in season, turn off after. PPC enables this.
  • New businesses build awareness fast. No organic rankings yet. No social following. Need traffic now. PPC delivers immediately.
  • Companies launching new products or services need instant visibility. Cannot wait 6 months for SEO. PPC captures launch momentum.
  • Businesses in immediate need of revenue. Cash flow problems. Sales drought. PPC turns on traffic like faucet. Results within days.

Why They Pay

  • Immediate traffic and leads unlike SEO. Turn on campaign Friday, get calls Monday. No waiting. No building. Instant results.
  • Complete control over budget and timing. Spend $5,000 this month, $10,000 next month, $2,000 following month. Adjust based on business needs.
  • Measurable ROI from day one. Track every click, every conversion, every dollar. Know exactly what you get for what you spend.
  • Scales up or down based on business needs. Busy season coming? Double budget. Slow season ahead? Cut budget in half. Flexibility matters.
  • Targets exact search intent. People searching "hire plumber now" are ready to buy. Capture that intent immediately.
  • Works while SEO builds momentum. Run PPC during 6-12 month SEO ramp. Generate revenue while rankings improve.

How to Sell It

  • Start with audit of existing campaigns or lack thereof. Review current account. Pull search term report. Show waste. Calculate improvement potential.
  • Show wasted spend in current accounts. Search term reports reveal junk traffic. "Free", "job", "diy" searches wasting 30-50% of budget.
  • Calculate potential lead volume based on search volume. Show monthly searches for their keywords. Estimate click-through rate. Project lead volume.
  • Demonstrate competitor presence in paid results. Search their key terms. Show three competitors above them. Create urgency.
  • Position as bridge while SEO develops. PPC generates revenue and data now. SEO takes over long-term. Both work together.
  • Emphasize management fee is performance-based. Only paid on active spend. If they pause campaigns, no management fee. Risk-free structure.
  • Offer to start small and prove ROI before scaling. Pilot with $3,000 ad spend for 60 days. Prove cost per lead. Scale from proof.

Lead Generation

  • Lead generation is systematic customer acquisition.
  • Outbound prospecting and outreach. Cold email sequences. LinkedIn outreach. Direct mail campaigns. Phone prospecting. Multi-channel approach.
  • Lead list building and research. Ideal customer profile definition. Company and contact research. Data sourcing and verification. List segmentation.
  • Landing page and funnel creation. Lead magnet development. Landing page design and copy. Thank you pages. Email confirmations. Multi-step funnels.
  • Lead nurture automation. Email drip sequences. Behavioral triggers. Segmentation based on engagement. Lead scoring. Sales handoff automation.
  • Form optimization and testing. Multi-step forms. Progressive profiling. A/B testing. Conversion rate optimization. Spam filtering.
  • Lead qualification and scoring. MQL versus SQL definition. Scoring criteria. Qualification questions. Sales-ready indicators. Disqualification rules.
  • CRM integration and management. Lead routing. Data sync. Activity tracking. Pipeline management. Reporting dashboards.
  • Appointment setting services. Calendar integration. Scheduling automation. Reminder sequences. No-show follow-up. Meeting preparation.
  • Content offers and lead magnets. Ebooks. Checklists. Templates. Webinars. Free audits. Calculators. Tools that capture contact information.
  • Performance tracking and optimization. Conversion rates by source. Cost per lead. Lead quality metrics. Sales conversion rates. ROI calculation.

Price Ranges

  • Outbound lead generation: $2,500-7,500 per month. Includes list building, outreach, appointment setting. Pay for qualified meetings or leads.
  • Per-lead pricing: $50-500 per lead depending on industry. B2C service leads $50-150. B2B qualified leads $150-500. Enterprise leads $500+.
  • Per-appointment pricing: $200-1,000 per qualified meeting. Service businesses $200-400. B2B mid-market $400-700. Enterprise $700-1,000+.
  • Lead funnel setup: $3,000-10,000 one-time. Landing pages, lead magnets, automation sequences, CRM integration, initial testing.
  • Lead nurture automation: $2,000-5,000 one-time setup plus $500-2,000 monthly management. Sequence creation, segmentation, optimization, reporting.
  • Monthly retainer: $3,000-10,000 per month. Full-service lead generation. Includes strategy, execution, optimization, reporting. Minimum 50-200 leads monthly.
  • Performance-based pricing: 20-30% of closed deal value. Higher risk, higher reward. Only works with proven conversion rates and sales process.

Who Wants This

  • B2B service companies with complex sales. Consulting. Software. Professional services. Long sales cycles. High deal values. Need consistent pipeline.
  • Service businesses with capacity to handle leads. Contractors. Healthcare. Financial services. Home services. Can close leads quickly. Need volume.
  • Companies with proven sales process. Sales team ready. Conversion rates known. CRM in place. Can handle lead flow. Ready to scale.
  • Businesses entering new markets. Geographic expansion. New product launch. Testing demand. Building initial customer base. Need fast validation.
  • Companies with seasonal demand. Tax services. Landscaping. Pool installation. Need to fill pipeline before busy season. Ramp up fast.
  • Organizations with long sales cycles. Equipment sales. Enterprise software. Need to fill top of funnel constantly. Nurture over months.

Why They Pay

  • Predictable pipeline beats unpredictable revenue. Knowing 50 qualified leads arrive monthly enables planning. Forecast revenue. Staff accordingly.
  • Outsourced lead generation costs less than internal team. SDR salaries plus tools plus management costs $80,000-120,000 annually. Outsourcing costs $36,000-90,000 annually.
  • Immediate results while building organic channels. Do not wait 6-12 months for SEO. Do not hope for referrals. Generate leads now.
  • Focus sales team on closing, not prospecting. Sales people should sell, not search for prospects. Specialization improves results.
  • Scalability without hiring. Need 50 leads this month, 100 next month? Adjust spend. No hiring. No training. No management overhead.
  • Testing market demand fast. Launching new service? Need 20 conversations to validate demand. Lead generation delivers conversations in weeks.

How to Sell It

  • Calculate current lead acquisition cost and close rate. Show their current cost per customer. Project what lead generation would cost. Compare.
  • Demonstrate pipeline gaps. Ask: "How many qualified opportunities do you need monthly to hit revenue goals?" Show current gap versus target.
  • Show competitor lead generation activity. Sign up for competitor lead magnets. Show their funnels. Demonstrate their outreach. Create competitive urgency.
  • Position as sales team multiplier. "Your sales team closes 30% of qualified meetings. We fill your calendar with 40 qualified meetings monthly. That's 12 new customers."
  • Calculate payback period. "At $300 per lead and 20% close rate, you need 5 leads to acquire one customer. Customer worth $10,000. ROI is 7:1."
  • Offer hybrid model. "We generate and qualify leads. Your team closes. Clear handoff. No confusion about responsibility."
  • Start with pilot program. "90-day pilot. 30 qualified leads guaranteed. If we do not deliver, we refund month three. Prove it works, then scale."

Social Media Marketing & Management

  • Social media is audience building and engagement.
  • Platform strategy and selection. Which platforms matter for their audience. Facebook, Instagram, TikTok, LinkedIn, YouTube, X, Reddit, Pinterest. Focus beats breadth.
  • Content calendar and planning. Editorial calendar aligned with business goals. Themes. Campaigns. Consistency.
  • Organic post creation and scheduling. Graphics. Copy. Video. Scheduled posting. Platform-specific formatting.
  • Community management and response. Comment replies. Message responses. Engagement with followers. Relationship building.
  • Paid social advertising. Audience targeting. Campaign creation. Creative development. Budget management. Optimization.
  • Audience research and targeting. Demographic analysis. Interest targeting. Custom audiences. Lookalike audiences.
  • Creative development. Graphics designed. Short videos produced. Branded templates. Platform-specific formats.
  • Influencer coordination if applicable. Influencer identification. Outreach. Campaign management. Performance tracking.
  • Monthly analytics and reporting. Engagement metrics. Reach and impressions. Follower growth. Campaign performance.
  • Platform-specific optimization. Algorithm understanding. Best practices. Format testing. Posting time optimization.

Price Ranges

  • Organic management only: $1,500-4,000 per month. Content creation and scheduling. Community management. 3-5 posts per week per platform.
  • Organic plus paid ads: $2,500-7,500 per month. Everything above plus paid campaign management. Creative development. Ad optimization.
  • Paid ads management: 15-20% of spend with minimum $1,500 per month. Same structure as PPC. Minimum protects small accounts.
  • Content creation add-on: $500-2,000 per month. Additional graphics. Video production. Photography. Premium content.
  • Ad spend budget: $1,000-10,000+ per month. Varies by audience size and goals. Local businesses $1,000-3,000. National brands $5,000-20,000+.
  • Setup and strategy: $1,500-3,000 one-time. Platform setup. Audience research. Content strategy. Template creation.

Who Wants This

  • B2C brands targeting specific demographics. Fashion. Beauty. Food. Lifestyle. Products with visual appeal and emotional connection.
  • Local businesses building community presence. Restaurants. Gyms. Salons. Events. Community matters. Engagement drives loyalty.
  • Ecommerce brands especially fashion, beauty, lifestyle. Instagram and TikTok drive product discovery. Visual platforms sell visual products.
  • Service businesses with visual appeal. Restaurants need food photos. Fitness needs transformation content. Design needs portfolio display.
  • Companies targeting younger audiences. Gen Z lives on TikTok. Millennials scroll Instagram. Older demos still on Facebook. Platform choice matters.
  • Brands launching products or building awareness. Social amplifies launches. Influencer partnerships accelerate awareness. Viral potential exists.

Why They Pay

  • Customers spend hours daily on social platforms. Average person spends 2-4 hours per day on social media. Meet customers where they live.
  • Direct engagement builds brand loyalty. Comments. Messages. Shares. Two-way conversation creates connection ads cannot.
  • Paid social offers precise targeting. Target 25-34 year old women in Salt Lake City who like yoga and healthy eating. Precision matters.
  • Visual storytelling drives emotional connection. Photos and videos create feeling. Feeling drives purchase. Logic justifies emotion.
  • Community building creates word-of-mouth. Engaged followers become brand advocates. User-generated content multiplies reach.
  • Lower cost per click than search ads for awareness. Social clicks cost $0.50-2.00. Search clicks cost $3-50. Social wins awareness phase.

How to Sell It

  • Audit current social presence or lack thereof. Review profiles. Analyze posting consistency. Check engagement rates. Identify gaps.
  • Show competitor social activity and engagement. Competitors posting daily while they post monthly. Competitor followers growing while theirs stay flat.
  • Demonstrate target audience platform usage data. Show that their customers are on Instagram 2 hours daily. Prove platform-audience match.
  • Calculate reach potential based on local market or target demographic. Show addressable audience size. Project engagement and conversion potential.
  • Position organic as relationship building, paid as growth accelerator. Organic builds community. Paid scales reach. Both work together.
  • Package with content creation for cohesive brand presence. Social needs content. Content needs distribution. Bundle at better rate.
  • Start with 2-3 platforms, expand based on results. Prove value on Instagram and Facebook. Add TikTok after success. Focus beats spreading thin.

Website Design & Development

  • Website development is digital foundation.
  • Strategy and planning session. Goals discussion. Competitor review. Audience analysis. Sitemap creation. Wireframing.
  • Custom design mockups. Brand-aligned visual design. Multiple concepts. Revision rounds. Design system creation.
  • Mobile-responsive development. Mobile-first approach. Tablet optimization. Desktop experience. Cross-browser testing.
  • Content management system. WordPress or Shopify. Easy updates. Blog functionality. Ecommerce capability.
  • SEO-friendly structure. Clean code. Proper heading hierarchy. Schema markup. XML sitemap. Fast loading.
  • Conversion optimization. Strategic calls-to-action. Lead capture forms. Click-tracking setup. User flow optimization.
  • Speed optimization. Image compression. Code minification. Caching setup. CDN implementation. Under 3-second load time.
  • Security and SSL setup. HTTPS. Security plugins. Backup systems. Update management. Malware protection.
  • Contact forms and lead capture. Form design. Spam protection. Email notifications. CRM integration.
  • Analytics integration. Google Analytics setup. Goal tracking. Heatmap installation. User behavior analysis.
  • Training and documentation. CMS training. Update instructions. Maintenance guidelines. Video tutorials.
  • 30-90 days of post-launch support. Bug fixes. Minor adjustments. Technical support. Optimization tweaks.

Price Ranges

  • Small business site (5-10 pages): $5,000-12,000. Service business. Local company. Basic functionality. WordPress build.
  • Mid-market site (10-25 pages): $12,000-35,000. Larger company. Multiple service lines. Custom functionality. Advanced features.
  • Ecommerce site (Shopify): $8,000-25,000. Online store. Product catalog. Payment processing. Inventory management. Shipping integration.
  • Complex ecommerce or custom functionality: $25,000-75,000+. Custom platform. Advanced features. API integrations. Unique requirements.
  • Landing page only: $2,500-5,000. Single conversion-focused page. Campaign-specific. PPC or email destination.
  • Monthly maintenance: $250-1,000 per month. Updates. Security. Backups. Minor changes. Technical support.

Who Wants This

  • New businesses needing first professional site. Startups. New service companies. Companies moving from hobby to business. Professional presence required.
  • Companies with outdated websites. Sites 3+ years old. Non-responsive design. Slow loading. Dated aesthetics. Lost competitive advantage.
  • Businesses losing mobile traffic. Non-responsive sites. Poor mobile experience. Half of traffic abandoning. Revenue leak obvious.
  • Companies rebranding or repositioning. New name. New services. New market. Website must match new identity.
  • Ecommerce businesses ready to launch or scale. Moving from marketplace to owned platform. Expanding product lines. Outgrowing current platform.
  • Businesses with high traffic but low conversions. Analytics show visitors. Revenue does not follow. Conversion optimization needed.

Why They Pay

  • Website is first impression for most customers. 75% research online before contacting. Poor site kills deals before conversation starts.
  • Mobile traffic exceeds desktop. 60-70% of traffic is mobile. Non-responsive sites lose half their visitors immediately.
  • Slow sites kill conversions and SEO rankings. Google penalizes slow sites. Users abandon sites over 3 seconds. Speed equals revenue.
  • DIY sites look unprofessional and convert poorly. Wix and Squarespace templates scream amateur. Professionals expect professional sites.
  • Conversion-optimized design directly impacts revenue. Strategic placement of calls-to-action. Reduced friction. Optimized user flow. Small changes create big results.
  • Modern site supports all marketing channels. SEO needs fast, clean code. PPC needs conversion-optimized landing pages. Content needs CMS. Foundation matters.

How to Sell It

  • Run speed and mobile tests on current site. Use Google PageSpeed Insights. Show 2.5 speed score. Show mobile usability errors. Make problems visible.
  • Show bounce rate and conversion rate gaps. Pull their analytics. 70% bounce rate means site fails. 1% conversion rate means money lost.
  • Compare current site to competitor sites. Side-by-side screenshots. Their 2010 design versus competitor's 2024 design. Visual comparison convinces.
  • Calculate revenue lost from poor conversion rates. Show current traffic volume. Show current conversion rate. Increase conversion 2%, calculate revenue impact. Make math simple.
  • Demonstrate how new site supports SEO and paid ads. SEO needs speed and structure. PPC needs conversion optimization. New site amplifies other channels.
  • Offer payment plans for larger projects. $15,000 site feels huge. $2,500 per month for 6 months feels manageable. Structure removes objection.
  • Bundle with SEO or content for post-launch momentum. Site launches without traffic are wasted. Package with 3 months of SEO or content. Start strong.

Content Marketing & Strategy

  • Content marketing is fuel for all channels.
  • Content strategy and editorial calendar. Topic research. Keyword alignment. Publishing schedule. Distribution plan.
  • Blog post writing (SEO-optimized). Long-form content. Keyword-targeted. Internal linking. Call-to-action included. 1,000-2,500 words.
  • Website copywriting. Homepage. Service pages. About page. Conversion-focused copy. Brand voice development.
  • Video script writing and production. YouTube content. Social video. Product demos. Educational content. Testimonials.
  • Case studies and whitepapers. Customer success stories. Industry research. Thought leadership. Lead magnets.
  • Email newsletter content. Weekly or monthly newsletters. Content curation. Original writing. Engagement focus.
  • Social media content. Post copy. Graphics. Short-form video. Platform-specific formats. Content repurposing.
  • Landing page copy. Campaign-specific pages. Conversion optimization. A/B testing variations. PPC integration.
  • Product descriptions. Ecommerce copy. SEO-optimized. Benefit-focused. Conversion-driven.
  • Brand messaging and voice guidelines. Tone definition. Style guide. Consistent voice. Team alignment.

Price Ranges

  • Blog posts: $300-800 per post. 1,000-2,500 words. SEO research included. Original writing. One revision round.
  • Monthly blog package (4 posts): $1,200-3,000 per month. Weekly cadence. Editorial calendar. Topic research. Publishing.
  • Video production: $1,500-5,000 per video. Scripting. Filming. Editing. Motion graphics. Platform optimization.
  • Website copy project: $3,000-10,000. Complete site copywriting. 5-25 pages. Research. Multiple revision rounds.
  • Comprehensive content strategy: $2,500-7,500. Audience research. Competitor analysis. Editorial calendar. Distribution strategy. 3-12 month roadmap.
  • Case study: $1,000-2,500 each. Customer interview. Writing. Design. Publication. Promotion plan.
  • Ongoing content retainer: $2,000-8,000 per month. Multiple content types. Blog posts. Social content. Email newsletters. Video scripts.

Who Wants This

  • B2B companies building thought leadership. Complex sales. Long buying cycles. Need to establish expertise and trust.
  • Businesses with complex products needing education. Technical products. New categories. Customer education required before purchase.
  • Professional services establishing expertise. Lawyers. Accountants. Consultants. Content demonstrates knowledge and builds trust.
  • Companies supporting SEO efforts with content. SEO needs content to rank. Target keywords. Answer questions. Build authority.
  • Brands launching new products or categories. Educational content explains new offerings. Overcomes objections. Drives adoption.
  • Businesses building email nurture sequences. Content feeds email campaigns. Educates prospects. Moves them toward purchase.

Why They Pay

  • Content drives organic traffic. Blog posts rank for keywords. Rankings generate free traffic. Traffic converts to customers.
  • Educational content builds trust and authority. Answering questions positions company as expert. Trust accelerates sales.
  • Blog content converts better than ads for complex sales. People research extensively. Content meets them at every stage. Guides journey.
  • Reusable across all channels. One blog post becomes email, social posts, video script, ad copy. Efficiency matters.
  • Establishes company as industry expert. Published content builds credibility. Media coverage follows. Speaking opportunities emerge.
  • Supports sales team with educational resources. Sales sends content to prospects. Content answers objections. Shortens sales cycle.

How to Sell It

  • Show content gap compared to competitors. Competitor publishes weekly. They published once last year. Gap creates opportunity cost.
  • Demonstrate search volume for educational queries in their industry. Show people searching "how to choose marketing agency" 2,000 times monthly. Content captures that.
  • Position as fuel for SEO and social media. SEO needs content. Social needs content. Email needs content. Content multiplies other investments.
  • Calculate content production time cost for internal team. Marketing manager spends 10 hours writing blog post. Cost $500. You do it for $400. Cheaper and better.
  • Bundle with SEO for maximum impact. SEO identifies keywords. Content targets keywords. Package together at better rate.
  • Start with strategy document, expand to production. Sell strategy first. Prove value. Expand to ongoing production. Lower risk entry.
  • Offer content repurposing. One customer interview becomes blog post, video, three social posts, email, case study. Show multiplication.

Email Marketing

  • Email marketing is highest ROI channel.
  • Email platform setup and management. Mailchimp, Klaviyo, HubSpot, or similar. Account setup. Integration. Configuration.
  • List building and segmentation strategy. Lead magnet creation. Signup form optimization. List cleaning. Segment definition.
  • Template design and coding. Branded templates. Mobile-responsive. On-brand design. Modular components.
  • Campaign copywriting. Email subject lines. Body copy. Call-to-action. A/B test variations.
  • Automation and workflow setup. Welcome series. Abandoned cart. Post-purchase. Re-engagement. Nurture sequences.
  • A/B testing. Subject line testing. Content testing. Send time testing. Optimization based on data.
  • List hygiene and compliance. GDPR compliance. CAN-SPAM compliance. Unsubscribe management. Deliverability optimization.
  • Integration with CRM and website. Lead sync. Tag application. Behavior tracking. Sales handoff.
  • Monthly analytics and optimization. Open rates. Click rates. Conversion tracking. Revenue attribution. Strategy adjustment.
  • Promotional campaigns and newsletters. One-off campaigns. Weekly or monthly newsletters. Announcement emails. Seasonal promotions.

Price Ranges

  • Platform setup: $1,500-3,000 one-time. Account configuration. Template design. Initial automation. List import. Integration.
  • Monthly management: $1,000-4,000 per month. Ongoing campaigns. List management. Automation maintenance. Reporting. Optimization.
  • Automation setup: $2,000-7,500 one-time. Welcome series. Abandoned cart. Nurture sequences. Complex workflows. Testing and optimization.
  • Per campaign: $500-1,500. One-off email campaign. Design. Copywriting. Sending. Reporting. A/B testing.
  • Template design: $1,000-3,000. Custom email templates. Mobile-responsive. Branded design. Modular components.
  • Strategy and planning: $1,500-3,000. Audience segmentation. Content strategy. Automation planning. Integration planning.

Who Wants This

  • Ecommerce businesses with repeat purchase products. Consumables. Fashion. Beauty. Pet supplies. Email drives repeat purchases.
  • B2B companies with long sales cycles. Software. Consulting. Complex services. Email nurtures leads over months.
  • Service businesses building customer relationships. Ongoing services. Subscription models. Membership programs. Email maintains engagement.
  • Companies with existing customer lists not being used. 5,000 email addresses sitting dormant. Opportunity cost massive.
  • Businesses launching products or promotions regularly. New products. Sales. Events. Email communicates to ready audience.
  • Organizations building membership or subscription models. Newsletters. Communities. Courses. Email delivers ongoing value.

Why They Pay

  • Highest ROI of any marketing channel. Studies show $36-42 return per $1 spent. Nothing else comes close.
  • Direct line to existing customers and prospects. Inbox access. No algorithm. No ad costs. Direct communication.
  • Automation runs 24/7 without additional cost. Welcome series sends automatically. Abandoned cart recovers sales. While you sleep.
  • Nurtures leads until ready to buy. Long sales cycles require touchpoints. Email maintains relationship. Moves prospects forward.
  • Drives repeat purchases and upsells. Post-purchase emails drive second purchase. Cross-sell related products. Increase lifetime value.
  • Measurable impact on revenue. Track opens. Track clicks. Track purchases. Direct revenue attribution.

How to Sell It

  • Calculate value of existing email list. List size multiplied by average order value multiplied by email conversion rate equals opportunity.
  • Show abandoned cart recovery potential for ecommerce. 70% cart abandonment rate. Recover 15-20% through email. Calculate revenue recovered.
  • Demonstrate competitor email frequency and strategy. Sign up for competitor emails. Show their welcome series. Their promotional calendar. Their automation.
  • Position as retention and loyalty channel, not just acquisition. Most businesses focus on new customers. Email maximizes existing customer value.
  • Start with automated welcome series, expand from there. Welcome series provides immediate value. Proves ROI. Expand to other automation.
  • Bundle with content marketing for newsletter content. Newsletters need content. Content production feeds newsletters. Package together.
  • Offer audit of current email performance or lack thereof. Review current campaigns. Analyze metrics. Identify improvement opportunities. Show potential.

Local SEO

  • Local SEO is geographic domination.
  • Google Business Profile optimization. Complete profile. Categories. Attributes. Description. Photos. Posts. Q&A management.
  • Local citation building and cleanup. NAP consistency. Directory listings. Industry-specific sites. Citation cleanup. Duplicate removal.
  • Review generation and management. Review request system. Response management. Reputation monitoring. Rating improvement.
  • Local keyword optimization. Location-based keywords. "Near me" optimization. City and neighborhood targeting. Service area pages.
  • Location page creation. Individual pages for each location. Unique content. Local information. Embedded maps.
  • Local link building. Local news sites. Chamber of commerce. Local blogs. Community sites. Geographic relevance.
  • NAP consistency audit and fixes. Name, address, phone consistency across web. Fix inconsistencies. Maintain accuracy.
  • Competitor local analysis. Local pack monitoring. Competitor rankings. Review comparison. Gap analysis.
  • Google Maps optimization. Map pack presence. Driving directions. Photos. Business hours. Map ranking factors.
  • Local content strategy. Location-specific blog posts. Community involvement. Local news. Geographic relevance.

Price Ranges

  • Monthly management: $750-2,500 per month. Ongoing optimization. Review management. Citation monitoring. Reporting. Single location.
  • Initial setup and cleanup: $1,500-4,000 one-time. Profile optimization. Citation building. Initial cleanup. Foundation work.
  • Review management add-on: $250-750 per month. Review monitoring. Response writing. Reputation management. Separate from SEO.
  • Multi-location: $500-1,500 per location per month. Franchises. Chains. Multiple offices. Per-location pricing.
  • Local citation building: $500-1,500 one-time. Directory submissions. Citation cleanup. NAP consistency. One-time project.

Who Wants This

  • Local service businesses. Plumbers. HVAC. Electricians. Lawyers. Dentists. Contractors. Anyone customers search "near me" for.
  • Multi-location businesses. Franchises. Retail chains. Restaurant groups. Multiple offices. Each location needs optimization.
  • Brick-and-mortar retail stores. Local shops. Boutiques. Stores competing with online. Local discovery matters.
  • Restaurants and hospitality. Restaurants. Hotels. Bars. Cafes. Local search drives foot traffic. Reviews matter immensely.
  • Healthcare providers. Doctors. Dentists. Chiropractors. Therapists. Urgent care. Local search is primary discovery method.
  • Any business where customers search "near me". If geographic proximity matters to customers, local SEO matters to business.

Why They Pay

  • Google prioritizes local results for local searches. Map pack appears above organic results. Local SEO gets prime real estate.
  • "Near me" searches growing 200%+ year over year. Mobile search drives local discovery. Voice search amplifies local queries.
  • Mobile searches convert to visits within hours. Someone searching "plumber near me" needs help now. High intent. Fast conversion.
  • Reviews directly impact ranking and conversion. More reviews. Better ratings. Higher rankings. More clicks. More customers.
  • Competitors appearing in map pack steal business. Three businesses appear in map pack. Everyone else invisible. Position matters.
  • One local customer worth months of organic traffic. Local customers have high lifetime value. Repeat business. Referrals. Geography creates loyalty.

How to Sell It

  • Show where they rank for "[service] near me" searches. Search their key terms with "near me". Show they are missing. Show competitors winning.
  • Demonstrate competitor map pack presence. Search their service in their city. Screenshot competitors in map pack. Show they are absent.
  • Calculate opportunity from local search volume. Show monthly "near me" searches. Estimate click-through rate. Project lead volume.
  • Audit current Google Business Profile or lack thereof. Review their profile. Incomplete information. No photos. No posts. Low engagement.
  • Show review count and rating versus competitors. Competitor has 150 reviews at 4.8 stars. They have 12 reviews at 3.9 stars. Gap obvious.
  • Position as essential for any business with physical presence. If customers visit location, local SEO is mandatory. Not optional.
  • Bundle with general SEO or run standalone. Local SEO works alone. Integrates with broader SEO. Flexible packaging.
  • Quick wins show value fast. Google Business Profile optimization shows results in weeks. Builds trust. Justifies expansion.

Cross-Selling Strategy

Services sell better together than apart.

  • SEO plus Content Marketing. Content fuels rankings. Rankings need content. Cannot succeed separately. Package together.
  • PPC plus Website Development. Ads need landing pages. Landing pages need traffic. Launch together for maximum impact.
  • Lead Generation plus Email Marketing. Leads need nurture. Email nurtures leads. Conversion rates improve together.
  • Social Media plus Content Marketing. Content feeds social. Social amplifies content. Create once, distribute everywhere.
  • Email Marketing plus Content Marketing. Newsletters need content. Content reaches subscribers. Natural partnership.
  • Local SEO plus PPC. Dominate local search results. Map pack from local SEO. Ads above map pack from PPC. Own the page.
  • Website Development plus SEO. Launch with optimization built in. Technical SEO from start. Content optimization included. Faster results.
  • Lead Generation plus PPC. PPC drives traffic. Lead gen captures and qualifies. Sales team gets meetings. Complete funnel.

Pricing Bundles

  • Digital Foundation: Website plus SEO plus Local SEO. $8,000-15,000 per month. Complete digital presence. Everything needed to compete.
  • Growth Package: PPC plus Social Media plus Email. $5,000-12,000 per month. Traffic generation and conversion. Full funnel coverage.
  • Content Engine: SEO plus Content plus Social. $4,000-10,000 per month. Content creation and distribution. Authority building.
  • Local Domination: Local SEO plus PPC plus Social. $3,000-7,500 per month. Geographic market control. Multi-channel local presence.
  • Pipeline Builder: Lead Generation plus Email plus Content. $5,000-12,000 per month. Predictable lead flow. Systematic nurture. Sales-ready meetings.

Sales Process

  • What are your current revenue goals? Understand targets. Calculate marketing investment needed. Set expectations.
  • Where do most of your customers find you now? Identify current channels. Find gaps. Discover opportunities.
  • What marketing have you tried that did not work? Learn from failures. Avoid repeating mistakes. Build trust through understanding.
  • Who are your main competitors? Research competitors. Identify gaps. Create urgency through comparison.
  • What is your average customer value? Calculate acceptable cost per acquisition. Justify investment. Set ROI targets.
  • How long is your typical sales cycle? Match services to cycle length. PPC for short cycles. SEO for long cycles. Lead gen for both.
  • What is your current marketing budget? Understand capacity. Right-size proposals. Avoid under-scoping or over-scoping.
  • How many leads do you need monthly to hit revenue goals? Identify pipeline gaps. Calculate lead generation requirements.

Objection Handling

  • "Too expensive" means they do not see value. Calculate cost per customer versus lifetime value. Show ROI timeline. Prove investment pays back.
  • "Need to think about it" hides real objection. Ask what specifically they need to think about. Identify true concern. Address directly.
  • "Start smaller" can work. Offer pilot program. Single service. Three-month trial. Prove value. Expand from success.
  • "DIY is cheaper" ignores opportunity cost. Calculate their time cost. Show professional results difference. Prove value exceeds cost.
  • "Not sure it will work" needs proof. Show case studies. Offer guarantees. Propose pilot periods. Reduce risk perception.
  • "Already doing marketing" creates opening. Audit current efforts. Find gaps. Show improvements. Position as optimization not replacement.

Closing Tactics

  • Seasonal urgency creates deadlines. Q4 preparation. Summer season. Tax season. Holiday shopping. Time-sensitive opportunities.
  • Competitive pressure motivates action. Competitors already doing this. Market share eroding. First-mover advantage disappearing. Urgency through competition.
  • Opportunity cost quantifies delay. Every month waiting costs revenue. Calculate monthly opportunity loss. Make delay expensive.
  • Pilot program reduces risk. Three-month trial. Reduced scope. Prove value. Expand after success. Lower barrier to entry.
  • Payment plans remove budget objections. Spread website cost over 6-12 months. Monthly payments feel manageable. Remove cash flow concern.
  • Service bundling provides value. Discount for multiple services. Better results from integration. Cost efficiency obvious.

Your Challenge

Audit your sales conversations from last month.

Count how many discovery calls you ran. Calculate close rate. Compare to team average. Identify improvement areas.

Review lost opportunities. Which objections came up most often? Which services were rejected? Why did prospects choose competitors?

Identify which services you sold most. Which services you never mentioned. Are you ignoring high-value opportunities? Are you defaulting to easiest sale?

Calculate average deal size. Compare to price ranges above. Are you under-pricing? Are you scoping too small?

List prospects who bought one service but need others. Build cross-sell list. Identify expansion opportunities. Schedule follow-up calls.

Document current client services. Who needs website development? Who needs email added? Who needs lead generation? Where are obvious gaps?

Present findings at next sales meeting. Bring win/loss analysis. Bring upsell opportunities. Bring recommendations for improvement.

You cannot sell what you do not understand. Master the services. Match them to customer needs. Close at profitable prices.

Stop guessing. Start systematizing. Win more deals at better margins.

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