Yelp Ads are pay-per-click ads that appear at the top of Yelp search results pages (SERPs). Yelp Advertising is an auction-based system, which means that your ad position is determined by how much you're willing to pay-per-click, or PPC. The average Yelp cost-per-click (CPC) varies depending on your industry and other factors, but Yelp is a much more affordable platform than Google or Facebook.

PPC advertising is a form of digital marketing in which businesses can display ads on search engines, social media platforms, and other websites. When a prospective customer clicks on one of your ads, you pay the amount that you've bid for that keyword or ad.

PPC is a great way to generate leads because you only pay when someone takes an action that you've defined as valuable, such as clicking on your ad. This makes PPC a very cost-effective form of marketing since you're not wasting money on ads that few people interact with.

The cost of Yelp Ads varies depending on several factors, including your industry, location, and the competitiveness of your keywords. Yelp Ads are more affordable than other PPC platforms like Google or Facebook because the search volume is much lower (even though it's still massive). Payment for your ads can be made on a monthly basis, and you can set a daily budget to control your spending. In addition to the cost of Yelp ads, we encourage all of our clients to set up a Yelp Enhanced Profile.

An Enhanced Profile is Yelp's way of giving businesses more control over how they appear on Yelp. Businesses can add photos, videos, and detailed business information to their Yelp listing with an enhanced profile. This is a great way to stand out from the competition and show potential customers what makes your business special.

Absolutely not! Yelp is popular for all kinds of businesses, including home service businesses, retail stores, spas and salons, professional services like lawyers and mortgage brokers, and much more. If you're a plumber, solar company, or another type of local business, Yelp Ads can be a great way to reach new customers. In fact, restaurants make up less than half of Yelp's total advertising revenue.

Yelp is popular with all types of businesses, including:

Home Services
Such as plumbers, HVAC installers, electricians, painters, floor installers, construction companies, home renovation, solar, and more.

Retail Locations
Like clothing stores, toy stores, electronic stores, home goods stores, and more.

Professional Services
Lawyers, doctors, dentists, mortgage brokers, real estate agents, and more.

Spas & Salons
Hair salons, nail salons, day spas, wellness spas, and more.

Not only does Yelp have an easy-to-use website, but there's also a Yelp app that millions of people use every day to find local businesses. The app is accessible on both iOS and Android devices. When you search for any local business on Google, there's a good chance that Yelp listings will appear towards the top of the search results. This makes Yelp a critical component of any local business's online marketing strategy.

Yelp reviews work just like any other review system. Customers can leave a star rating and written review for businesses they've interacted with. Yelp also offers the ability to upload photos, which can be helpful for businesses like restaurants or retail stores. While there's no way for our team to directly influence what reviews your business gets, we can provide you with all of the necessary education and best practices to navigate reviews on the platform. We can help you have a beautifully designed Yelp Enhanced Profile to ensure that when customers find you on Yelp, they're immediately impressed by your appearance and branding.

This varies from business to business, and it largely depends on how much you're willing to spend on Yelp Ads. We've seen businesses generate anywhere from a few leads per month to a few hundred leads per month. Certain industries perform better in certain locations, but we do the research for you to ensure that your budget is maximized and you generate as many leads as possible for your money spent. Yelp is a great way to supplement your other marketing efforts, and it can be a great way to reach new customers who are actively searching for businesses like yours.

Lead generation is the process of attracting and converting strangers into customers, or leads. In order to generate leads on Yelp, businesses must first create a Yelp Business Page. Once your Yelp Business Page is created, you can then create Yelp Ads to start driving traffic to your page. Yelp also offers the ability to claim your Yelp Business Page and add extra photos, business information, and a call-to-action button. These things help improve your Yelp page and make it more likely that customers will contact you directly instead of your competitors.