Full Service Digital Marketing for TrimLight

Full-service plan focused on building core national visibility and basic local support to kickstart growth without overwhelming commitment.

Annual Investment: $42,000 (billed quarterly at $12,000 or monthly at $4,500)

Core Deliverables

• National & Entity-Based SEO Essentials
  • Basic site AEO tweaks (question-driven updates, entity signals, essential schema)
  • Topical authority cluster builds (20+ new pillar and supporting pages in year one)
  • Technical maintenance (Core Web Vitals monitoring, basic mobile UX improvements)
• Basic Local Franchise SEO
  • Google Business Profile optimization & quarterly posting for top 20 dealer locations
  • Light citation audit + build/cleanup (100+ key directories)
  • Geo-specific content updates for top 10 markets
• Conversion Rate Optimization
  • Biannual CRO experiments (simple lead forms, trust signals, basic chat integrations)
  • Basic heatmapping analysis
• Digital PR & Link Building
  • 1 niche placement per quarter (home improvement blogs, local directories)
  • Link reclamation and unlinked mention outreach
  • Projected DR growth: 65 → 68–70 in 12 months
• Reporting & Forecasting
  • Standard Google Analytics dashboard (traffic, leads, basic GSC insights)
  • Biannual competitive report
  • 6-month traffic & lead forecast updated quarterly

Projected Year-One Outcomes

• 30–50% increase in non-branded organic traffic
• 100–200 new organic leads/month (corporate + dealer combined)
• Top-10 rankings for 200+ high-intent money keywords