Lead Generation

Stop waiting for the phone to ring.

Your sales team sits idle. Your pipeline is empty. You hope for referrals. You pray for inbound leads. You lose deals because you never had conversations in the first place.

Hope is not a strategy. Waiting costs you revenue every single day.

Lead generation is systematic customer acquisition. We fill your pipeline with qualified prospects ready to talk. Your sales team focuses on closing, not searching.

What You Get

Outbound prospecting and outreach across multiple channels. Cold email sequences that get responses. LinkedIn outreach that starts conversations. Direct mail for high-value prospects. Phone prospecting when appropriate. Multi-channel approach beats single-channel every time.

Lead list building and research identifies your ideal customers. We define your ideal customer profile. We research companies and contacts. We source and verify data. We segment lists by industry, size, geography, and need. Quality data is everything.

Landing page and funnel creation captures inbound interest. We develop lead magnets people want. We design landing pages that convert. We create thank you pages and email confirmations. We build multi-step funnels that qualify as they convert.

Lead nurture automation moves prospects toward sales-ready. Email drip sequences provide value over time. Behavioral triggers respond to engagement. Segmentation separates hot leads from cold. Lead scoring identifies sales-ready prospects. Automation runs while you sleep.

Lead qualification and scoring separate good from junk. We define MQL versus SQL criteria. We create scoring systems. We ask qualification questions. We identify sales-ready indicators. We establish disqualification rules. Your sales team only talks to qualified prospects.

CRM integration and management keeps everything organized. Lead routing sends prospects to the right salesperson. Data syncs automatically. Activity tracking shows what is happening. Pipeline management visualizes progress. Reporting dashboards show performance.

Appointment setting services book meetings directly on your calendar. Calendar integration makes scheduling easy. Scheduling automation reduces back-and-forth. Reminder sequences reduce no-shows. No-show follow-up recovers meetings. Meeting preparation briefs your team.

Content offers and lead magnets attract prospects. Ebooks. Checklists. Templates. Webinars. Free audits. Calculators. Tools that capture contact information in exchange for value.

Performance tracking and optimization improve results continuously. We track conversion rates by source. We measure cost per lead. We evaluate lead quality metrics. We monitor sales conversion rates. We calculate ROI. We optimize based on data.

Who This Is For

B2B service companies with complex sales. Consulting. Software. Professional services. Engineering. Architecture. Long sales cycles. High deal values. Need consistent pipeline filling.

Service businesses with capacity to handle leads. Contractors. Healthcare providers. Financial advisors. Home services. Can close leads quickly. Need volume. Have proven sales process.

Companies with proven sales process. Sales team is ready. Conversion rates are known. CRM is in place. Can handle lead flow. Ready to scale what works.

Businesses entering new markets. Geographic expansion. New product launch. Testing demand. Building initial customer base. Need fast market validation.

Companies with seasonal demand. Tax services. Landscaping. Pool installation. HVAC. Need to fill pipeline before busy season. Ramp up fast when revenue window opens.

Organizations with long sales cycles. Equipment sales. Enterprise software. Complex B2B. Need to fill top of funnel constantly. Nurture over months before closing.

Why You Pay

Predictable pipeline beats unpredictable revenue. Knowing 50 qualified leads arrive monthly enables planning. Forecast revenue accurately. Staff appropriately. Budget confidently.

Outsourced lead generation costs less than internal team. SDR salary is $50,000-70,000. Add benefits, tools, training, and management. Total cost is $80,000-120,000 annually.

Immediate results while building organic channels. Do not wait 6-12 months for SEO. Do not hope for referrals that may never come. Generate leads now. Build pipeline today.

Focus sales team on closing, not prospecting. Sales people should sell, not search LinkedIn for eight hours. Specialization improves results. Let them do what they do best.

Scalability without hiring. Need 50 leads this month, 100 next month? Adjust scope and budget. No hiring. No training. No management overhead. No onboarding delays.

Testing market demand fast. Launching new service? Need 20 conversations to validate demand? Lead generation delivers conversations in weeks, not months. Learn fast and adjust.

What Results Look Like

Week 1-2 focuses on setup and strategy. Ideal customer profile definition. List building. Outreach sequence creation. Landing page development. CRM setup. Lead scoring configuration. Foundation work.

Week 3-4 launches outreach. First emails send. LinkedIn connection requests go out. Landing pages go live. Initial responses arrive. First leads flow. Qualification begins. Pipeline starts filling.

Month 2 produces consistent flow. 30-50 leads generated. 10-15 qualify as sales-ready. Appointments get booked. Sales team starts conversations. Conversion data accumulates. Patterns emerge.

Month 3 optimizes based on performance. Best-performing outreach gets scaled. Weak sequences get killed or fixed. Lead quality improves. Sales-ready percentage increases. Cost per qualified lead drops.

Month 4 and beyond delivers predictable pipeline. 50-100 leads monthly. 20-30 qualify as sales-ready. 10-15 booked meetings. Sales team stays busy. Revenue becomes forecastable. Growth accelerates.

Target 20-30% qualification rate from raw leads to sales-ready. If we generate 100 leads, 20-30 should qualify for sales conversation. Lower rates mean poor targeting. Higher rates mean we are being too selective.

 

What Qualified Means

Qualified lead is not anyone who fills out a form.

Qualified means they match your ideal customer profile. Right industry. Right company size. Right geography. Right budget capacity. Right decision-making authority.

Qualified means they have genuine interest. Not tire kickers. Not students doing research. Not competitors snooping. Real prospects with real problems you solve.

Qualified means they are ready for sales conversation. Not "just gathering information." Not "maybe in six months." Ready to discuss needs, timeline, and budget now.

We document qualification criteria before starting. You approve the criteria. We only count leads that meet your standards. No gaming the numbers with junk leads.

Pipeline Gaps We Fill

Most businesses need 3-5x more leads than they currently get. If you close 20% of opportunities and need 10 new customers monthly, you need 50 opportunities. Where are those 50 coming from?

Referrals are unpredictable. Some months you get five. Some months you get zero. Cannot build a business on unpredictable pipeline.

Inbound marketing takes 6-12 months to produce meaningful volume. SEO requires time. Content marketing requires consistency. Social media requires audience building. None of these fill pipeline this month.

Sales team prospecting produces poor results. Sales people are not researchers. They are closers. Eight hours on LinkedIn searching for prospects generates two qualified conversations. Inefficient use of expensive talent.

Lead generation fills the gap. Systematic. Predictable. Scalable. You know 50 qualified leads arrive monthly. You plan around it.

No Contract Means What It Says

You stay because leads convert, not because a contract traps you.

Cancel anytime. No penalties. No fees. No questions.

Most lead generation companies lock clients into 6-12 month contracts. They know quality will disappoint. They hide poor results behind legal obligations.

We earn your business every month by delivering qualified leads that convert to customers. You keep us when cost per customer justifies spend. You leave when it does not.

If we generate garbage leads, fire us immediately. No contract means you can. Good lead gen does not need contracts. Results keep clients.

What Happens Next

Schedule a 60-minute ideal customer profile workshop. We discuss who you sell to, what they buy, why they buy, and how they buy. We define your perfect prospect.

We audit your current pipeline sources. Referrals. Inbound. Sales prospecting. We identify gaps. We calculate how many more leads you need monthly.

We present a 90-day lead generation plan. Specific channels. Outreach sequences. Lead magnets. Expected volume. Cost per lead estimates. Timeline.

You decide. Approve the plan and we start setup immediately. Walk away with the workshop insights. No pressure.

Why Soda Spoon

We do not sell lead generation services. We solve empty pipeline problems.

Your sales team has capacity. Your pipeline is empty. That is a problem worth $3,000 monthly to fix. If 30 qualified leads monthly produces five new customers at $10,000 average sale, you make $50,000 from $3,000 invested. Math works or it does not.

We work with businesses ready to systematize growth. Lead generation is not a magic bullet. It is systematic prospecting at scale. Boring. Effective. Predictable.

No contract means we earn retention. Agencies that deliver qualified leads do not need contracts. Agencies that deliver junk hide behind them.

$3,000 monthly gets you systematic lead generation. Outbound prospecting that fills your pipeline. Qualification that protects your sales team's time. Automation that nurtures until prospects are ready. Meetings that convert to customers.

Empty pipeline costs you revenue every day. Full pipeline drives predictable growth.

Stop waiting for leads to appear. Start filling your pipeline systematically.